Acura USA April 2018 Sales Report

May 1, 2018

  • Core models Civic and CR-V remain strong with sales over 28,000 units
  • Honda Odyssey continues to cement sales leadership in minivan segment with 21% gain
  • Honda Pilot sales jump again in April, rising 22%
  • Acura RDX sales increase 10.8% in April, as introduction of all-new 2019 model approaches

“Even as we increase our sales of light trucks to record levels, we remain committed to delivering a balanced lineup of cars and light-truck offerings for our customers,” said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of Honda sales. “Our flexible manufacturing capabilities allow us to evolve our production mix in real-time to meet these continued shifts in consumer demand. Moreover, we recognize not all customers in the market want a truck or SUV, so growth opportunities still exist within the passenger car side of our business.”

Sales Highlights

Looking forward to the upcoming launch of the all-new 2019 RDX, Acura displayed the still considerable strength of the current RDX as it made a solid gain in April. ILX and RLX also enjoyed sales increases for the month.

  • RDX gained 10.8 percent in April on sales of 4,201 units.
  • The Acura ILX and RLX sedans also gained sales ground, with ILX up 21.6% and RLX up 61.3% in April.

Model Notes

  • Acura is strengthening its performance story with A-Spec grades for all core models, including the just-launched 2.4-liter TLX A-Spec, and upcoming RDX and MDX A-Spec models launching this summer.
  • Since its 2007 debut, the Acura RDX has outsold every compact luxury SUV in America, and is the only one to top 50K sales in each of the past three years.
American Acura Vehicle Sales for April 2018
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2018 2017 % Chg. 2018 2017 % Chg.
Acura Division Total 11,888 14,132 -8.9% 45,302 45,894 -1.3%
ILX 1,012 832 31.8% 3,484 3,088 12.8%
NSX 5 91 -94.0% 72 224 -67.9%
RLX 171 106 74.8% 634 399 58.9%
TLX 2,914 5,258 -40.0% 11,877 12,382 -4.1%
MDX 3,585 4,052 -4.2% 13,909 15,008 -7.3%
RDX 4,201 3,793 20.0% 15,326 14,793 3.6%
Selling Days 24 26 101 101
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate

[Source: Acura]

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