American Honda Reports August Sales Increase as Trucks Smash Previous Records
Sep 4, 2018
- Three-peat for the 2019 Acura RDX – 5,793 units sold in August yield third-consecutive monthly sales record
- Honda Pilot sales continue to skyrocket in August with 60% gain – heading to all-time annual record
- Honda’s electrified vehicles score all-time best sales month with 5,884 units sold
- Acura sales jump 14.8% in August, as light truck sales surge to record heights
Sales Highlights
Acura brand sales gained sharply in August, up 14.8% as light trucks set an all-time sales mark for August.
- It’s three in a row for RDX, with sales totaling 5,793 for the month — a new August record.
- Fresh off an update for the 2019 model year, including the addition of a new A-Spec package, MDX jumped 38% on sales of 6,252 units.
Model Notes
- The Acura RDX – the #1 retail-selling compact luxury SUV for 2018 – just earned the highest possible IIHS safety award, TOP SAFETY PICK+.
- The innovative 3-motor Sport Hybrid SH-AWD® system that powers the NSX is also available in the MDX and RLX.
| American Acura Vehicle Sales for August 2018 | ||||||
| Month-to-Date | Year-to-Date | |||||
| August | August | DSR** | August | August | DSR** | |
| 2018 | 2017 | % Chg. | 2018 | 2017 | % Chg. | |
| Acura Division Total | 15,072 | 13,132 | 14.8% | 100,972 | 101,180 | -0.7% |
| ILX | 912 | 1,380 | -33.9% | 7,312 | 7,851 | -7.3% |
| NSX | 15 | 21 | -28.6% | 111 | 329 | -66.4% |
| RLX | 183 | 110 | 66.4% | 1,253 | 729 | 71.0% |
| TLX | 1,917 | 2,410 | -20.5% | 20,853 | 23,970 | -13.4% |
| MDX | 6,252 | 4,532 | 38.0% | 32,544 | 32,814 | -1.3% |
| RDX | 5,793 | 4,679 | 23.8% | 38,899 | 35,487 | 9.1% |
| Selling Days | 27 | 27 | 205 | 204 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
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[Source: Acura]