Record Truck Deliveries and Strong Car Sales Boost American Honda to February Records and 2020 Gains
March 3, 2020
- American Honda trucks set new February record as both Honda and Acura Divisions set new benchmarks
- American Honda sales were up 4.2%, with trucks gaining 6% and passenger cars up 2% for the month
- Record Honda truck sales lifted the brand 4.7% in February, with multiple models seeing double-digit gains
- Honda Civic sales climbed 11.5% in February, with Fit sales jumping 63.5%
- Acura RDX set a new February best to push division February truck record; cars led gains, with ILX up 3.4%
The 1-2 punch of MDX and RDX delivered a February record for Acura trucks, with RDX itself setting a new February mark, while Acura cars led gains for the brand.
- February sales of 4,982 units put RDX back in the record books and Acura’s stalwart MDX delivered 3,858 sales—the two combining for a new Acura February truck sales record.
- ILX led gains for Acura in February, with a 3.4% gain on sales of 1,083 units—it’s best February since 2016.
- TLX also gained for the month, up 2.0% on sales of 2,263 vehicles.
- Every Acura core model offers an A-Spec appearance package, which attract more than twice the under 35 year old buyers as non A-Spec models.
- More than 99% of all Acuras sold in the U.S. are made in America, with five of the brand’s six models built at the company’s three Ohio auto assembly plants.
|American Acura Vehicle Sales for February 2020|
|2020||2019||% Chg.||2020||2019||% Chg.|
|Acura Division Total||12,264||12,213||-7.3%||21,494||21,977||-6.0%|
|* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate