Acura USA June 2020 Sales Report

American Honda Sales Continue Recovery, Despite Inventory Issues and COVID-19 Business Challenges

July 1, 2020

“We’ve returned to business with April to June sales stronger than we could have expected, with the pace of recovery accelerating in the second half of the quarter,” said Dave Gardner, executive vice president of Auto Sales at American Honda Motor Co., Inc.  “We’re running a bit lean on inventory, but our dealers have been remarkably nimble in adapting to one of the greatest challenges our industry has ever seen and our production team is working extra days this week to supply our customers.  Now, we anxiously anticipate the arrival of the all-new Acura TLX to bring some real excitement to Acura showrooms.”

American Honda COVID-19 Support: The Honda and Acura brands are offering select and eligible first responders and healthcare professionals a $1,000 discount on new vehicles financed or leased through Honda Financial Services or Acura Financial Services through July 6.

Sales Highlights

Acura sales returned to a normal pace in June, virtually equaling the previous June sales with trucks leading the way.

  • Acura truck sales climbed a total of 4.8% in June.
  • RDX had its strongest sales month since December, gaining 11.1% over June 2019 on sales of 5,410 units.
  • MDX deliveries reached 3,977 for the month, also its best sales result since December

Model Notes

The all-new 2021 Acura TLX arrives early this fall as the brand’s quickest, best-handling and most well-appointed sedan in the brand’s 35-year history. The new model debuted digitally on May 28th and was received enthusiastically by dealers and prospective customers.

American Acura Vehicle Sales for June 2020
Month-to-Date Year-to-Date
June June DSR** June June DSR**
2020 2019 % Chg. 2020 2019 % Chg.
Acura Division Total 12,071 12,148 3.3% 55,990 73,767 -24.1%
ILX 1,109 1,312 -12.1% 5,395 6,956 -22.4%
NSX 10 19 -45.3% 55 151 -63.6%
RLX 126 50 162.1% 402 673 -40.3%
TLX 1,439 1,812 -17.4% 9,414 13,172 -28.5%
MDX 3,977 4,087 1.2% 17,974 22,634 -20.6%
RDX 5,410 4,868 15.6% 22,750 30,181 -24.6%
Selling Days 25 26 153 153
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate

[Source: Acura]

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