American Honda Sales Continue Recovery, Despite Inventory Issues and COVID-19 Business Challenges
July 1, 2020
“We’ve returned to business with April to June sales stronger than we could have expected, with the pace of recovery accelerating in the second half of the quarter,” said Dave Gardner, executive vice president of Auto Sales at American Honda Motor Co., Inc. “We’re running a bit lean on inventory, but our dealers have been remarkably nimble in adapting to one of the greatest challenges our industry has ever seen and our production team is working extra days this week to supply our customers. Now, we anxiously anticipate the arrival of the all-new Acura TLX to bring some real excitement to Acura showrooms.”
American Honda COVID-19 Support: The Honda and Acura brands are offering select and eligible first responders and healthcare professionals a $1,000 discount on new vehicles financed or leased through Honda Financial Services or Acura Financial Services through July 6.
Sales Highlights
Acura sales returned to a normal pace in June, virtually equaling the previous June sales with trucks leading the way.
- Acura truck sales climbed a total of 4.8% in June.
- RDX had its strongest sales month since December, gaining 11.1% over June 2019 on sales of 5,410 units.
- MDX deliveries reached 3,977 for the month, also its best sales result since December
Model Notes
The all-new 2021 Acura TLX arrives early this fall as the brand’s quickest, best-handling and most well-appointed sedan in the brand’s 35-year history. The new model debuted digitally on May 28th and was received enthusiastically by dealers and prospective customers.
| American Acura Vehicle Sales for June 2020 | ||||||
| Month-to-Date | Year-to-Date | |||||
| June | June | DSR** | June | June | DSR** | |
| 2020 | 2019 | % Chg. | 2020 | 2019 | % Chg. | |
| Acura Division Total | 12,071 | 12,148 | 3.3% | 55,990 | 73,767 | -24.1% |
| ILX | 1,109 | 1,312 | -12.1% | 5,395 | 6,956 | -22.4% |
| NSX | 10 | 19 | -45.3% | 55 | 151 | -63.6% |
| RLX | 126 | 50 | 162.1% | 402 | 673 | -40.3% |
| TLX | 1,439 | 1,812 | -17.4% | 9,414 | 13,172 | -28.5% |
| MDX | 3,977 | 4,087 | 1.2% | 17,974 | 22,634 | -20.6% |
| RDX | 5,410 | 4,868 | 15.6% | 22,750 | 30,181 | -24.6% |
| Selling Days | 25 | 26 | 153 | 153 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
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[Source: Acura]