March 3, 2025
- Acura brand sales totaled 9,323 units in February, up 7.3% over January despite frigid weather that was particularly hard on strong Acura markets in the Northeast, as well as shutdown of the Marysville and East Liberty Auto Plants in Ohio due to retooling in preparation for the new all-electric Acura RSX
- Acura SUV sales of 7,518 were up 9.5% in February
- MDX February sales hit 3,463 units, up 16.8% over January, with upper trims of A-Spec and Type S representing almost 40% of sales
- RDX posted February sales of 2,561 units despite reduced inventory due to the EV Hub retooling
- All-electric ZDX had its 2nd best month of all time at 1,494 units; ZDX continues to average sales of over 1,000 units per month for the past 10 months; ZDX Type S represented over 13% of sales in February
- Acura sedan sales topped 1,800 units with Integra sales of nearly 1,400 units in February continuing to lead its segment with 35% market share despite supply issues related to EV Hub construction
- Sales of the Acura ADX, the brand’s new gateway SUV, will add additional energy to the Acura brand with dealer deliveries beginning mid-March
| American Acura Vehicle Sales for February 2025 | ||||||
| Month-to-Date | Year-to-Date | |||||
| Feb | Feb | MoM | Feb | Feb | YoY | |
| 2025 | 2024 | % Chg. | 2024 | 2024 | % Chg. | |
| Acura Division Total | 9,323 | 9,769 | -4.6% | 18,014 | 18,405 | -2.1% |
| INTEGRA | 1,367 | 2,079 | -34.2% | 2,760 | 3,944 | -30.0% |
| TLX | 438 | 825 | -46.9% | 792 | 1,708 | -53.6% |
| MDX | 3,463 | 3,650 | -5.1% | 6,429 | 6,761 | -4.9% |
| RDX | 2,561 | 3,215 | -20.3% | 5,155 | 5,992 | -14.0% |
| ZDX | 1,494 | 0 | 0.0% | 2,878 | 0 | 0.0% |
| Selling Days | 24 | 25 | 49 | 50 | ||
[Source: Acura]