American Honda Posts March Sales Increase as Balanced Sales of Cars and Trucks Propel Honda and Acura

Apr 3, 2018

Honda brand sets new March record for total sales, rising 2.6%

• AHM trucks set new March sales record with an increase of 7%
• Honda brand truck sales jump 7% for best March sales
• Acura TLX leaps 43% for best ever March sales; RDX gains 17%

“The Acura brand delivered another strong sales performance in March with TLX and RDX leading the charge with double-digit, year-over-year sales increases. While headwinds remain relative to midsize luxury sedan sales, TLX is continuing to pick up market share and outselling notable competitors.”

Sales Highlights

Acura brand sales gained sharply in March, rising 15.7% as sedans enjoyed major gains, fueled primarily by record TLX sales and a strong month for RDX.

• Total Acura car sales were up 35.2% in March, while trucks gained 6.4% for the month.
• TLX starred for Acura, posting record March sales of 4,014, up 42.6% vs. March 2017. The sporty V6 A-Spec model has sparked new interest in TLX, as a new 4-cyl. A-Spec model enters the market today.
• RDX sales also were robust in March, up 16.7% on sales of 4,398 units as the brand looks ahead to an all-new 2019 RDX this summer.

Model Notes

• TLX off to a great start in 2018, outselling Audi A4 and others. Arrival this week of 2.4L A-Spec model adds to momentum.
• Already two of the top three luxury SUVs to younger buyers, the 2019 RDX and 2019 MDX will receive youthful A-Spec sport appearance variants in the next few months.

American Acura Vehicle Sales for March 2018
	Month-to-Date			Year-to-Date
	March	March	DSR**	March	March	DSR**
	2018	2017	% Chg.	2018	2017	% Chg.
Acura Division Total	13,537	11,696	11.6%	33,414	31,762	2.5%
ILX	912	824	6.7%	2,472	2,256	6.7%
NSX	16	37	-58.3%	67	133	-50.9%
RLX	178	110	56.0	463	293	53.9
TLX	4,014	2,815	37.5%	8,963	7,124	22.5%
MDX	4,019	4,141	-6.4%	10,324	10,956	-8.2%
RDX	4,398	3,769	12.5%	11,125	11,000	-1.5%
Selling Days	28	27		77	75
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate

[Source: Acura]