Truck Sales Soar in September with Multiple Records for American Honda

Oct 2, 2018

• American Honda light trucks set new September record, gaining 6.3%
• Honda brand trucks have best-ever September, with Pilot posting record September, up 50%
• Honda electrified vehicle sales set new monthly record, topping 5,000 units for third consecutive month
• Acura sales rise 4.4%, fueled by record September truck sales
• RDX sets fourth straight monthly sales record with massive 54% gain; MDX sales top 4,600 units

Sales Highlights

The new RDX continued to break sales records and combined with strong MDX sales to set a new September record for Acura trucks.

• RDX set its 4th straight monthly sales mark since launching in June. Sales totaled 5,699 for the month, a gain of 54.3%.
• Acura’s flagship luxury SUV, the MDX, turned in another strong performance with sales of 4,643 units in September.
• The refreshed and re-energized 2019 ILX goes on sale later this month.

Model Notes

• The refreshed 2019 ILX completes the first phase of the Acura brand design transformation with all core models sporting the signature Diamond Pentagon Grille and an A-Spec model.
• Acura’s revolutionary True Touchpad™ Interface is a hit with RDX customers and won praise from the editors at Ward’s, who said it’s “everything you could want in a user experience.”

American Acura Vehicle Sales for September 2018
	Month-to-Date			Year-to-Date
	September	September	DSR**	September	September	DSR**
	2018	2017	% Chg.	2018	2017	% Chg.
Acura Division Total	13,511	12,946	8.5%	114,483	114,126	0.3%
ILX	930	1,222	-20.9%	8,242	9,073	-9.2%
NSX	11	26	-56.0%	122	355	-65.6%
RLX	164	94	81.4%	1,417	823	72.2%
TLX	2,064	2,543	-15.6%	22,917	26,513	-13.6%
MDX	4,643	5,368	-10.0%	37,187	38,182	-2.6%
RDX	5,699	3,693	60.5%	44,598	39,180	13.8%
Selling Days	25	26		230	230
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate

[Source: Acura]