Acura Sales Climb 11% as American Honda Posts Strong February Results

Mar 1, 2019

• Acura brand trucks set new February mark as RDX also gets record and MDX rises in double digits
• Honda HR-V sets February sales record, its best month since a June 2018 flood strapped supplies
• Honda Accord sales rise 2.5% in tight sedan market
• Honda CR-V gains 1.7%, surpassing 26,000 sales

Sales Highlights

Acura continued to gain traction as sales climbed more than 11% for the month. Acura trucks, up 24%, set a new February record. Sedans remained strong as ILX and TLX continue to outperform their segments in retail sales.

• RDX sales jumped 31.8% in February on sales of 4,965 units, a February record and the 9th consecutive month of record sales.
• MDX had a robust month, gaining 14.9% on sales of 3,833 units.
• ILX sales were up 15.8%, despite inventory issues related to the ramp-up of the refreshed 2019 model.

Model Notes

• Coming off its best year ever, the new RDX has continued as the #1 retail-seller in segment, the #2 retail-selling luxury SUV and the #3 model in all of luxury.
• Acura began 2019 with retail sales up 10% while key competitors experienced declines.

American Acura Vehicle Sales for February 2019
	Month-to-Date			Year-to-Date
	February	February	DSR**	February	February	DSR**
	2019	2018	% Chg.	2019	2018	% Chg.
Acura Division Total	12,213	10,969	11.3%	21,977	19,877	10.6%
ILX	1,047	904	15.8%	1,852	1,560	18.7%
NSX	22	17	29.4%	53	51	3.9%
RLX	127	151	-15.9%	246	285	-13.7%
TLX	2,219	2,794	-20.6%	3,888	4,949	-21.4%
MDX	3,833	3,337	14.9%	6,801	6,305	7.9%
RDX	4,965	3,766	31.8%	9,137	6,727	35.8%
Selling Days	24	24		49	49
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate

[Source: Acura]