American Honda Announces May Sales Results
- Acura sales up 5.7% in May as truck sales remain on winning streak and ILX surges
- Acura RDX sets new May sales record with gain of 15%, capping year of record sales since launch
- Honda Civic continues utter dominance of compact sedan segment, topping 32,000 sales
- New Honda Passport has best sales month yet, while Pilot and HR-V remain strong
Sales Highlights
May brought strong sales results for Acura, with another record month for RDX, an 8% increase for MDX, and a 21% gain for ILX, Acura’s gateway model.
- RDX set a new May record, its 11th out of the last 12 months, gaining 15.1% on sales of 5,415 units to further cement its status as #1 retail sales leader in segment and #3 model in all of luxury.
- The refreshed ILX, which plays a critical role in conquesting buyers new to the Acura brand, gained a robust 21.1% on sales of 1,351 vehicles in May.
- MDX showed a solid increase of 8% for the month on sales of 4,425 units.
Model Notes
- Acura is showing strength this year with 7% retail growth, while major competitors are stuck in neutral or showing losses in retail sales.
- The all-new RDX is completing its first year on the market with all-time record sales and now stands as the retail #1 model in luxury’s largest segment and #3 model in all of luxury.
American Acura Vehicle Sales for May 2019 | ||||||
Month-to-Date | Year-to-Date | |||||
May | May | DSR** | May | May | DSR** | |
2019 | 2018 | % Chg. | 2019 | 2018 | % Chg. | |
Acura Division Total | 13,547 | 12,819 | 5.7% | 61,619 | 58,121 | 6.0% |
ILX | 1,351 | 1,116 | 21.1% | 5,644 | 4,600 | 22.7% |
NSX | 30 | 15 | 100.0% | 132 | 87 | 51.7% |
RLX | 91 | 163 | -44.2% | 623 | 797 | -21.8% |
TLX | 2,235 | 2,723 | -17.9% | 11,360 | 14,600 | -22.2% |
MDX | 4,425 | 4,098 | 8.0% | 18,547 | 18,007 | 3.0% |
RDX | 5,415 | 4,704 | 15.1% | 25,313 | 20,030 | 26.4% |
Selling Days | 26 | 26 | 127 | 127 | ||
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
[Source: Acura]