Acura Launches New “Point of View” Brand Campaign

Official release from Acura Media Newsroom: Acura Launches New Brand Campaign Touting Precision Crafted Performance DNA Jan 14, 2016 – TORRANCE, Calif. New brand campaign reintroduces Precision Crafted Performance as the Acura’s core promise to its customers 60-second TV commercial… READ MORE →

Video: Acura Precision Concept Walkaround with Dave Marek

Autoline Network’s John McElroy and Acura Global Creative Director Dave Marek give us a closer look at the newly unveiled Acura Precision Concept at COBO Center Detroit. Dave Marek reiterates that the styling cues found on the Precision Concept will be incorporated into Acura’s production vehicles very… READ MORE →

Video: Acura “Oh What Fun It Is To Drive” Holiday Commercials

The “Oh What Fun It Is To Drive” themed commercials are back this holiday season to promote special offers on the 2016 ILX, 2016 RDX, 2016 MDX and 2015 TLX. Visit acura.com to explore current offers. Last season’s theme song, “I Wish… READ MORE →

Acura Highlights Safety in New Advertising Campaign

Official release from Acura Media Newsroom: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign Oct 15, 2015 – TORRANCE, Calif. Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP… READ MORE →