Acura Announces August 2010 Sales Results
Acura Posts Double Digit Sales Increase for Seventh Consecutive Month 

09/01/2010 – TORRANCE, Calif.

Acura announced today sales for August 2010 reached 11,534 vehicles, an increase of 24.6%*, making it the seventh consecutive month Acura posted double digit sales increases. Year-to-date sales** for Acura are up 24.1% totaling 85,668 units.

“Acura is proving to be a smart choice for customers in the luxury market,” said Jeff Conrad, vice president of Acura sales.

“The industry has recognized Acura as a leader in quality and value and customers are responding.”

Acura’s light trucks, up 77.0% for the month, led August sales with the top selling MDX posting 4,386 units, up 61.8%, and RDX posting an impressive 75.1% increase totaling 1,226 units. Total monthly car sales for Acura were down 6.0% with TL posting 2,882 units and TSX at 2,419, both down, 0.2% and 14.0% respectively.

*The daily selling rate is calculated with 25 selling days for August 2010 and 26 selling days for August 2009.
**Year-to-date sales are calculated with 203 selling days for 2010 and 204 selling days for 2009.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

American Acura Vehicle Sales For August 2010
	Month-to-Date			Year-to-Date
	August	August	DSR**	August	August	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
Acura Division Total	11,534	9,625	24.6%	85,668	69,369	24.1%
TL *	2,882	3,003	-0.2%	22,787	23,848	-4.0%
TSX	2,419	2,925	-14.0%	20,587	19,197	7.8%
RL	193	149	34.7%	1,237	1,341	-7.3.%
MDX *	4,386	2,820	61.8%	29,110	18,760	55.9%
ZDX *	428	0		2,405	0
RDX *	1,226	728	75.1%	9,542	6,223	54.1%
Selling Days	25	26		203	204
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid. ** Daily Selling Rate

[Source: Acura]