Acura 2010 December and Year-End Sales Results – Official Release

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Official release from

Acura Announces December and Year-End Sales Results
Acura sales up 51.9 percent for December and 27.2 percent for 2010

01/04/2011 – TORRANCE, Calif.

Acura sales for 2010 totaled 133,606, up 27.2 percent compared to 2009, based on the daily selling rate*. Strong December results for MDX and TSX helped Acura achieve 15,489 sales, a 51.9 percent** increase compared to December 2009 sales, and the 11th straight month of double-digit sales increases for Acura.

“For Acura, 2010 has proven to be a remarkable year,” said Jeff Conrad, vice president of Acura sales. “With sales up more than 27 percent for the year, an improving economy and exciting new products like the TSX Sport Wagon, Acura’s future is looking bright.”

December sales of Acura light trucks were up 86.9 percent, with 7,680 units sold. For the year, light truck sales totaled 65,444, up 59.1 percent. In December, the MDX luxury SUV once again led Acura sales with 5,887 units sold, up 110.6 percent. RDX sales were up 24.5 percent for December, totaling 1,540 units.

Overall sales for Acura cars were up 28.3 percent for December with 7,809 units sold. For the year, Acura car sales totaled 68,162 units, up 6.7 percent. TSX had a record month leading Acura car sales with 4,393 units sold, an increase of 55.7 percent. December marked the launch of Acura’s all-new TSX Sport Wagon, which went on sale late in the month. TL sales totaled 3,275 units for the month, up 7.2 percent.

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*The daily selling rate (DSR) is calculated with 306 selling days for 2010 and 308 selling days for 2009.
**Monthly sales based on 27 days for December 2010 and 28 days for December 2009.

American Acura Vehicle Sales For December 2010
  Month-to-Date Year-to-Date
  December December DSR** December December DSR**
  2010 2009 % Chg. 2010 2009 % Chg.
Acura Division Total 15,489 10,575 51.9% 133,606 105,723 27.2%
TL * 3,275 3,167 7.2% 34,049 33,620 1.9%
TSX 4,393 2,926 55.7% 32,076 28,650 12.7%
Memo: TSX Wagon 126 0   126 0  
RL 141 221 -33.8% 2,037 2,043 0.4%
MDX * 5,887 2,899 110.6% 47,210 31,178 52.4%
ZDX * 253 79 232.1% 3,259 79 4052.3%
RDX  * 1,540 1,283 24.5% 14,975 10,153 48.5%
Selling Days 27 28   306 308  
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.** Daily Selling Rate

[Source: Acura]

2 comments on “Acura 2010 December and Year-End Sales Results – Official Release

  1. tsx69

    I am still amused @ the haters (the ones that go to Acura enthusiast sites just to be negative) who swore up & down Acura should be folded into Honda. The market place seems to think otherwise … Acura is not going anywhere anytime soon & Honda is laughing all the way to the bank.

  2. NBP04

    It was a good year for Acura. I think the TL refresh we are expected to this year will help boost sales even more.

    I would still like to see Acura differentiate itself more from Honda not just with styling but with engine options and performnance. Possibly an AWD sports coupe? I think there are many of us who all grew up with Honda and are loyal, but can’t find that luxury sports vehicle that Acura can offer.


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