Acura Brings Back “The Season of Reason” for 2011

Bette Midler in “The Season of Reason” Acura TV Spot

‘Tis the season for another round of hilarious holiday ads from Acura. “The Season of Reason” television spots are back, and this time they’ve got the star power of Bette Midler and chef Gordon Ramsay to help push Acura’s year end sales event.

Created by advertising agency rp&, seven spots ran last year showing us some over-the-top and ridiculous ways one may overspend during the holiday season. While those were a bit strange and awkward, I find this year’s ads to be more outrageous, exciting and a whole lot funnier. Of course, you can’t go wrong when you bring Bette Midler or Gordon Ramsay home to liven up the holidays. 

The ads are already running on TV, but you can check them again below.

Chef Gordon Ramsay:

Bette Midler: 

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[Source: Acura via YouTube]

2 comments on “Acura Brings Back “The Season of Reason” for 2011

  1. Michelle

    I saw these on TV last night and could not stop laughing. The woman’s facial expressions at the dinner table gets me everytime!


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