Acura USA July 2012 Sales Results

Acura Advance

Official release from acuranews.com:

American Honda Reports July Auto Sales: CR-V Sets Seventh Consecutive Monthly Sales Record; Acura RDX Sales Up More Than 142 Percent

Honda division sales up 46.4 percent, Acura sales up 36.4 percent

08/01/2012 – TORRANCE, Calif.

American Honda today reported July 2012 U.S. sales of 116,944 units, an increase of 45.3 percent compared with July 2011 (an increase of 57.4 percent based on the daily selling rate*). The Honda Division posted July 2012 sales of 104,119 units, an increase of 46.4 percent compared with July 2011. Acura’s U.S. July sales of 12,825 units increased 36.4 percent compared with July 2011.

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– Continuing its sales success, the new RDX delivered another record sales month (2,664 units), up more than 142 percent from July 2011

– MDX remains the top selling Acura vehicle with sales of 4,288 units, up more than 24 percent from July 2011

– Gaining momentum in only its second full month of sales, the all-new ILX posted sales of 1,410 units

“With the MDX continuing its reign as the top seven-passenger luxury SUV, and the new RDX leading the compact luxury segment, Acura light trucks lead the way for the Acura brand,” said Jeff Conrad, vice president of Acura sales. “With the ILX gaining its stride, Acura is sure to see robust sales increases for many months to come.”

*The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for 2012 and 178 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales For July 2012
  Month-to-Date Year-to-Date
  July July DSR** July July DSR**
  2012 2011 % Chg. 2012 2011 % Chg.
Acura Division Total 12,825 9,402 47.8% 85,761 70,082 22.4%
TL  2,358 2,555 0.0% 20,411 17,969 13.6%
TSX 1,980 2,137 0.4% 19,594 16,346 19.9%
Memo: TSX Wagon 316 249 37.5% 2,366 1,906 24.1%
ILX 1,410 0 0.0% 2,659 0 0.0%
Memo: ILX Hybrid 110 0 0.0% 259 0 0.0%
RL 40 70 -38.1% 254 895 -71.6%
MDX  4,288 3,438 35.1% 28,405 25,633 10.8%
ZDX  85 102 -9.7% 501 1,052 -52.4%
RDX   2,664 1,100 162.4% 13,937 8,187 70.2%
Selling Days 24 26   178 178  
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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