Official release from acuranews.com:
American Honda Reports August Sales: Total Sales Up 59.5 Percent; Acura Sets Monthly Light Truck Record on Record RDX Sales
Honda division sales up 57.9 percent, Acura sales up 72.8 percent
09/04/2012 – TORRANCE, Calif.
American Honda today reported August 2012 U.S. sales of 131,321 units, an increase of 59.5 percent compared with August 2011 (an increase of 53.6 percent based on the daily selling rate*). The Honda Division posted August 2012 sales of 115,675 units, an increase of 57.9 percent compared with August 2011. Acura’s U.S. August sales of 15,646 units increased 72.8 percent compared with August 2011.
Acura
• RDX sets its 4th-consecutive record sales month with 2,926 units, up 156.9 percent compared to August 2011
• MDX remains the top-selling Acura vehicle with sales of 5,549 units, up 77.5 percent from August 2011
• The TL was Acura’s best-selling sedan with sales of 3,201, up 33.2 percent
“Acura sales continue to show great upward momentum, led by our strong light truck lineup,” said Jeff Conrad, vice president of Acura sales. “The all-new 2013 Acura RDX is a hit with buyers thanks to its increased comfort, utility and power, along with class-leading fuel economy.”
*The daily selling rate (DSR) is calculated with 27 days for August 2012 and 26 days for August 2011. Year-to-date, the DSR is calculated with 205 days for 2012 and 204 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.
| American Acura Vehicle Sales For August 2012 | ||||||
| Month-to-Date | Year-to-Date | |||||
| August | August | DSR** | August | August | DSR** | |
| 2012 | 2011 | % Chg. | 2012 | 2011 | % Chg. | |
| Acura Division Total | 15,646 | 9,054 | 66.4% | 101,407 | 79,136 | 27.5% |
| TL | 3,201 | 2,404 | 28.2% | 23,612 | 20,373 | 15.3% |
| TSX | 2,103 | 2,263 | -10.5% | 21,697 | 18,609 | 16.0% |
| Memo: TSX Wagon | 370 | 265 | 34.5% | 2,736 | 2,171 | 25.4% |
| ILX | 1,733 | 0 | 0.0% | 4,392 | 0 | 0.0% |
| Memo: ILX Hybrid | 136 | 0 | 0.0% | 395 | 0 | 0.0% |
| RL | 41 | 41 | -3.7% | 295 | 936 | -68.6% |
| MDX | 5,549 | 3,126 | 70.9% | 33,954 | 28,759 | 17.5% |
| ZDX | 93 | 81 | 10.6% | 594 | 1,133 | -47.8% |
| RDX | 2,926 | 1,139 | 147.4% | 16,863 | 9,326 | 79.9% |
| Selling Days | 27 | 26 | 205 | 204 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate | ||||||
[Source: Acura]