A brilliant new animated ad from Honda shows its extensive history of products using hand-drawn illustrations.
The two-minute video surprisingly contains no CGI, instead you’ll see the team of animators moving and flipping thousands of illustrations laid out on a large table. The Honda engine plays a key role in the ad, constantly evolving and swapping into different vehicles. Eventually the latest Honda engine gets a dropped off by the HondaJet, right into the engine bay of the new Acura NSX.
See Honda’s “Paper” ad and the making of video below.
[Source: Honda via YouTube]
Absolutely loved this ad. It’s as good as something you’d expect to see during the Super Bowl.