Video: Honda’s “Paper” Ad

A brilliant new animated ad from Honda shows its extensive history of products using hand-drawn illustrations.

The two-minute video surprisingly contains no CGI, instead you’ll see the team of animators moving and flipping thousands of illustrations laid out on a large table. The Honda engine plays a key role in the ad, constantly evolving and swapping into different vehicles. Eventually the latest Honda engine gets a dropped off by the HondaJet, right into the engine bay of the new Acura NSX.

See Honda’s “Paper” ad and the making of video below.

[Source: Honda via YouTube]

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