American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

Feb 1, 2019

• American Honda posts 1.5% sales increase despite late January “polar vortex.” Trucks set new Jan. record
• Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment
• Honda trucks set new January sales record, rising 2.4%
• Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%
• Acura RDX jumps 41% to set another new monthly sales record

Sales Highlights

Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.

• RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%.  It was the 8th straight record sales month for RDX.
• Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
• ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.

Model Notes

• Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.
• The Acura brand was born in the U.S. and with 5 out of Acura’s 6 models built in Ohio, about 99% of all Acura sales are made in America.

American Acura Vehicle Sales for January 2019
	Month-to-Date			Year-to-Date
	January	January	DSR**	January	January	DSR**
	2019	2018	% Chg.	2019	2018	% Chg.
Acura Division Total	9,764	8,908	9.6%	9,764	8,908	9.6%
ILX	805	656	22.7%	805	656	22.7%
NSX	31	34	-8.8%	31	34	-8.8%
RLX	119	134	-11.2%	119	134	-11.2%
TLX	1,669	2,155	-22.6%	1,669	2,155	-22.6%
MDX	2,968	2,968	0.0%	2,968	2,968	0.0%
RDX	4,172	2,961	40.9%	4,172	2,961	40.9%
Selling Days	25	25		25	25
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate

[Source: Acura]