Acura USA September 2019 Sales Report

October 1, 2019

  • Three fewer selling days impact American Honda September sales results
  • Balanced sales of cars and trucks help Honda brand make key share gains despite industry downtrend
  • ILX continues strong sales gains for Acura brand; RDX maintains #2 spot in luxury’s largest segment

Sales Highlights

While the shorter month and luxury brands competing on price challenged year-over-year results for the Acura brand, gateway Acura models ILX and RDX performed well to maintain brand momentum.

  • ILX gained a solid 15.9% on sales of 1,078 units.
  • While key competitors are spending aggressively to capture sales, RDX remains strong with sales topping 4,300 units to maintain its #2 position in segment
  • Acura SUV sales continue to lead the brand with total sales of over 8,000 units.

Model Notes

  • The RDX is on pace for another record in 2019. Acura’s hugely popular compact luxury SUV has earned annual sales records in 8 of the past 9 years.
  • Following its 2019 refresh, ILX is America’s fastest growing compact luxury sedan, serving as Acura’s gateway model by bringing in more first time, millennial and multicultural buyers than any other
American Acura Vehicle Sales for September 2019
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2019 2018 % Chg. 2019 2018 % Chg.
Acura Division Total 11,098 13,511 -10.7% 112,813 114,483 -1.0%
ILX 1,078 930 26.0% 10,697 8,242 30.4%
NSX 16 11 58.1% 202 122 66.3%
RLX 46 164 -69.5% 799 1,417 -43.4%
TLX 1,741 2,064 -8.3% 18,926 22,917 -17.1%
MDX 3,833 4,643 -10.3% 37,231 37,187 0.6%
RDX 4,384 5,699 -16.4% 44,958 44,598 1.2%
Selling Days 23 25 229 230
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate

[Source: Acura]

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