American Honda Sales Continue Recovery, Despite Inventory Issues and COVID-19 Business Challenges

July 1, 2020

“We’ve returned to business with April to June sales stronger than we could have expected, with the pace of recovery accelerating in the second half of the quarter,” said Dave Gardner, executive vice president of Auto Sales at American Honda Motor Co., Inc.  “We’re running a bit lean on inventory, but our dealers have been remarkably nimble in adapting to one of the greatest challenges our industry has ever seen and our production team is working extra days this week to supply our customers.  Now, we anxiously anticipate the arrival of the all-new Acura TLX to bring some real excitement to Acura showrooms.”

American Honda COVID-19 Support: The Honda and Acura brands are offering select and eligible first responders and healthcare professionals a $1,000 discount on new vehicles financed or leased through Honda Financial Services or Acura Financial Services through July 6.

Sales Highlights

Acura sales returned to a normal pace in June, virtually equaling the previous June sales with trucks leading the way.

• Acura truck sales climbed a total of 4.8% in June.
• RDX had its strongest sales month since December, gaining 11.1% over June 2019 on sales of 5,410 units.
• MDX deliveries reached 3,977 for the month, also its best sales result since December

Model Notes

The all-new 2021 Acura TLX arrives early this fall as the brand’s quickest, best-handling and most well-appointed sedan in the brand’s 35-year history. The new model debuted digitally on May 28th and was received enthusiastically by dealers and prospective customers.

American Acura Vehicle Sales for June 2020
	Month-to-Date			Year-to-Date
	June	June	DSR**	June	June	DSR**
	2020	2019	% Chg.	2020	2019	% Chg.
Acura Division Total	12,071	12,148	3.3%	55,990	73,767	-24.1%
ILX	1,109	1,312	-12.1%	5,395	6,956	-22.4%
NSX	10	19	-45.3%	55	151	-63.6%
RLX	126	50	162.1%	402	673	-40.3%
TLX	1,439	1,812	-17.4%	9,414	13,172	-28.5%
MDX	3,977	4,087	1.2%	17,974	22,634	-20.6%
RDX	5,410	4,868	15.6%	22,750	30,181	-24.6%
Selling Days	25	26		153	153
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate

[Source: Acura]