Strong September Sales for Honda and Acura Adds to Momentum Gained in 3rd Quarter
October 1, 2020
- Honda brand sales climb 11% as trucks set September record with 20.4% jump
- Honda Passport and CR-V set September sales records, gaining 48.1% and 29.6% respectively
- Acura September sales increased 16.6% on strong performances from MDX, RDX and ILX
Sales Highlights
Acura’s stellar SUV lineup continue in a starring role for the brand in September, helping it net a double-digit gain for the month.
- Robust MDX sales of 4,920 brought a 28.4% gain for the month.
- RDX sales gained 6.4% in September, with 4,664 deliveries.
- ILX continued to serve as an important gateway to the Acura brand in Q3, posting a 27.7% increase in September.
Model Notes
- The all-new 2021 TLX is arriving at dealers now as the quickest, best-handling and most well-appointed sedan in Acura’s 35-year history.
- RDX was the first core model based on Acura’s Precision Crafted Performance DNA. It’s now the retail best-selling compact luxury SUV and third-best selling luxury model overall.
| American Acura Vehicle Sales for September 2020 | ||||||
| Month-to-Date | Year-to-Date | |||||
| September | September | DSR** | September | September | DSR** | |
| 2020 | 2019 | % Chg. | 2020 | 2019 | % Chg. | |
| Acura Division Total | 12,941 | 11,098 | 7.3% | 95,654 | 112,813 | -15.6% |
| ILX | 1,377 | 1,078 | 17.5% | 9,333 | 10,697 | -13.1% |
| NSX | 10 | 16 | -42.5% | 83 | 202 | -59.1% |
| RLX | 122 | 46 | 144.0% | 776 | 799 | -3.3% |
| TLX | 1,848 | 1,741 | -2.3% | 15,121 | 18,926 | -20.5% |
| MDX | 4,920 | 3,833 | 18.1% | 32,553 | 37,231 | -12.9% |
| RDX | 4,664 | 4,384 | -2.1% | 37,788 | 44,958 | -16.3% |
| Selling Days | 25 | 23 | 230 | 229 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
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[Source: Acura]