Trucks and Electrified Vehicles Spark Strong October Sales for American Honda
Nov 1, 2018
- American Honda trucks gain 6.5% to set new October record
- Honda electrified vehicles have best month on record, exceeding 6,000 retail sales for second month in a row
- Honda Pilot sales climb 31% for best October sales; Odyssey rises 15%
- Acura trucks set new October record, gaining 15%
- Acura RDX records best October and second best single month in history, jumping 75%
Sales Highlights
The Acura RDX nearly eclipsed its best-ever month (June 2018) as it continues to bring the heat to one of the industry’s hottest segments, helping the brand to a 7.3% gain and trucks to a new record in October.
- RDX sales leaped 75.3%, posting total sales of 6,193 for a best October and second best month ever.
- Acura trucks set a new October sales record, rising 15.1% on sales of 10,148 vehicles.
- Sales of the gateway model ILX topped 1,000 units for a 3% gain just as the redesigned and lower-priced 2019 model has begun arriving in Acura showrooms.
Model Notes
- Led by the all-new 2019 RDX and MDX A-Spec, Acura is on-track to have the brand’s best SUV sales year ever.
- Acura is one of only two top-5 luxury brands with an increase in retail sales through the end of September.
| American Acura Vehicle Sales for October 2018 | ||||||
| Month-to-Date | Year-to-Date | |||||
| October | October | DSR** | October | October | DSR** | |
| 2018 | 2017 | % Chg. | 2018 | 2017 | % Chg. | |
| Acura Division Total | 13,624 | 12,698 | 3.2% | 128,107 | 126,824 | 0.6% |
| ILX | 1,056 | 1,025 | -0.9% | 9,298 | 10,098 | -8.3% |
| NSX | 18 | 87 | -80.1% | 140 | 442 | -68.4% |
| RLX | 139 | 99 | 35.0% | 1,556 | 922 | 68.1% |
| TLX | 2,263 | 2,668 | -18.4% | 25,180 | 29,181 | -14.0% |
| MDX | 3,955 | 5,287 | -28.1% | 41,142 | 43,469 | -5.7% |
| RDX | 6,193 | 3,532 | 68.6% | 50,791 | 42,712 | 18.5% |
| Selling Days | 26 | 25 | 256 | 255 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
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[Source: Acura]