October 1, 2019

• Three fewer selling days impact American Honda September sales results
• Balanced sales of cars and trucks help Honda brand make key share gains despite industry downtrend
• ILX continues strong sales gains for Acura brand; RDX maintains #2 spot in luxury’s largest segment

Sales Highlights

While the shorter month and luxury brands competing on price challenged year-over-year results for the Acura brand, gateway Acura models ILX and RDX performed well to maintain brand momentum.

• ILX gained a solid 15.9% on sales of 1,078 units.
• While key competitors are spending aggressively to capture sales, RDX remains strong with sales topping 4,300 units to maintain its #2 position in segment
• Acura SUV sales continue to lead the brand with total sales of over 8,000 units.

Model Notes

• The RDX is on pace for another record in 2019. Acura’s hugely popular compact luxury SUV has earned annual sales records in 8 of the past 9 years.
• Following its 2019 refresh, ILX is America’s fastest growing compact luxury sedan, serving as Acura’s gateway model by bringing in more first time, millennial and multicultural buyers than any other

American Acura Vehicle Sales for September 2019
	Month-to-Date			Year-to-Date
	September	September	DSR**	September	September	DSR**
	2019	2018	% Chg.	2019	2018	% Chg.
Acura Division Total	11,098	13,511	-10.7%	112,813	114,483	-1.0%
ILX	1,078	930	26.0%	10,697	8,242	30.4%
NSX	16	11	58.1%	202	122	66.3%
RLX	46	164	-69.5%	799	1,417	-43.4%
TLX	1,741	2,064	-8.3%	18,926	22,917	-17.1%
MDX	3,833	4,643	-10.3%	37,231	37,187	0.6%
RDX	4,384	5,699	-16.4%	44,958	44,598	1.2%
Selling Days	23	25		229	230
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate

[Source: Acura]