“We are a performance brand, we’re a performance division of Honda.” – Jon Ikeda, Acura Division General Manager

What exactly is Precision Crafted Performance? The slogan was used when Acura first launched in 1986, and made a return 30 years later. This video from Tier10, gives insight on why Acura resurrected their mantra, and what it means for the future of the brand.

“…we explore the unity between both racing and production model Acuras through the lens of drivers, designers, and leadership alike. From the factories in Ohio to the showroom floor. From Watkins Glen to city streets. The Acura spirit lives on.” – Tier10

Check out the 9-minute video below:

[Source: Tier10 via YouTube]