Acura USA April 2014 Sales Results

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Official release from Acura Media Newsroom:

American Honda Sales Rise 1.1 Percent in April

05/01/2014 – TORRANCE, Calif.

  • CR-V sets new April record as Honda core models anchor on-going retail sales success
  • Acura light trucks set April record, continue unprecedented growth in 2014

American Honda Motor Co., Inc. today reported April 2014 Honda and Acura vehicle sales of 132,456 units—an overall increase of 1.1 percent (-2.8 percent based on the Daily Selling Rate, or DSR*)compared to April 2013. The Honda Division also saw in increase of 1.1 percent with April sales of 118,334. Acura division gained 1.6 percent on April sales of 14,122, with light trucks increasing 35.9 percent for the month on sales of 9,536 units.  Year to date American Honda sales reached 457,810.

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Acura light trucks continue to sell well above last year’s pace, led by the hot-selling MDX and RDX. However, vehicle supply is becoming a factor as Acura begins winding down production of TSX and TL models in preparation for the new TLX models, which are scheduled to hit the ground later this year.

  • Acura division sales increased 1.6 percent vs. 2013 with 14,122 units sold in April
  • Acura trucks set a new April sales record with an increase of 35.9 percent on sales of 9,536
  • MDX posted another major increase with sales up 80 percent in April
  • RDX sales increased for an unprecedented 24th month in a row, climbing 6.3 percent

“With RDX posting two solid years of continuous growth and MDX sustaining its hot sales pace, our Acura SUVs continue to set the standard in the luxury light truck segment,” said Mike Accavitti, Acura division senior vice president and general manager. “In a few short months, we will unleash the all-new 2015 Acura TLX to reestablish Acura’s reputation for thrilling luxury performance sedans and establish the Acura brand as a force to be reckoned with in the luxury segment.”

*The daily selling rate (DSR) is calculated with 26 days for April 2014 and 25 days for April 2013. Year-to-date, the DSR is calculated with 101 days for 2014 and 101 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales for April 2014
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 14122 13,899 -2.3% 52,070 48,852 6.6%
ILX 1,659 1,894 -15.8% 5,800 7,508 -22.7%
RLX/RL 353 407 -16.6% 1,531 791 93.6%
TL 1,694 2,959 -45.0% 6,546 9,752 -32.9%
TSX 880 1,622 -47.8% 3,803 5,798 -34.4%
MDX 5,180 2,877 73.1% 19,777 11,605 70.4%
RDX 4,344 4,088 2.2% 14,565 13,247 9.9%
ZDX 12 52 -77.8% 48 151 -68.2%
Memo: ILX Hybrid 49 152 -69.0% 164 535 -69.3%
Memo: TSX Wagon 89 206 -58.5% 393 819 -52.0%
Selling Days 26 25 101 101
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

One comment on “Acura USA April 2014 Sales Results

  1. VM

    Acura better have a MMC bordering on a near FMC for the ILX; that car has been nothing but a sales disappointment since inception and will need a major re-design when the real FMC comes.

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