Official release from Acura Media Newsroom:
Acura to Debut New “Let The Race Begin” Commercial This Weekend During Prime-Time Television
New advertisement showcases the all-new Acura TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD™ flagship sedan and the NSX Concept supercar, bringing together three championship performers for the first time in Acura national advertising
02/07/2014 – TORRANCE, Calif.
Acura will debut a futuristic and emotional new television commercial in the top 14 U.S. media markets during prime time network sports programming this weekend, challenging drivers to seek out a new luxury-performance experience.
Set against the backdrop of an otherworldly racetrack, the new Acura TV commercial opens with four robotic horses, representing traditional approaches to luxury performance, emerging from the starting gate and aggressively jostling for position. Spectators watch from the grandstand in a euphoric state, among them a more enlightened and informed individual who seems to know that something unexpected is about to happen. At that moment, an elegant and powerful dark horse emerges from the pack and transforms into the all-new 2014 Acura RLX Sport Hybrid SH-AWD™, which is then joined by the 2015 TLX Prototype and the NSX Concept as all three vehicles surge forward. An on-screen graphic declares “Let the race begin.”
A second round of ads for 2014 models have recently been uploaded by Acura USA. Both the ILX and RDX ads feature some neat cinematography and digital effects, but it’s the clever plot of the TL’s “Best Kept Secret” that comes out on top for me.
See the three videos below.
Acura USA has released a trio of new 30-second spots for the 2014 Acura MDX and the 2014 RLX. All three videos feature the female voice from the “Made for Mankind” ads. The RLX footage actually originates from Acura Canada’s 2014 Acura RLX Commercial which debuted earlier this year.
See the videos below.
Mariano Rivera bought his first Acura in 1995, the same year he made his Major League debut with the New York Yankees. 18 years later and 19 seasons with the Yankees, Rivera is still a loyal Acura owner, and retires as one of the greatest closing pitchers in the history of baseball.
See the 30-second spot titled ”Legends” featuring Mariano Rivera in the video below.
Similar to their 2014 Acura RLX TV Commercial, Acura Canada has once again opted for a more performance-oriented approach than their American counterparts. Launching the all-new 2014 MDX from a hanger bay like a jet, the focus remains on the driving experience and the sporty nature of their vehicles.
“Prepare to take your driving experience to a higher ground with the all-new 2014 MDX. With advanced driving features such as Adaptive Cruise Control, and an “Executive Aero Sculpture” design, the MDX is the SUV that redefines the SUV experience.”
Watch Acura Canada’s 30-second Acura MDX commercial below.