There were a few instances in the late 80s and early 90s where the Acura brand could be seen in Formula One. While Honda enjoyed enormous success as an engine supplier for the McLaren team from 1988 to 1992, Acura was still a relatively new company having just launched in 1986. Of the two races that were held in North America at the time, it was at the Canadian Grand Prix where Acura got the exposure.
It was just a helmet visor. For four consecutive Canadian Grand Prix, the McLaren-Honda drivers swapped their usual Honda visor to an Acura one. While this doesn’t sound like a big deal, consider that these races were broadcasted worldwide, and that the drivers were the biggest names in F1 at the time. Ayrton Senna and Alain Prost promoting Acura? Some could argue that the exposure was priceless. Ah, just one of the many perks of having Honda as a parent company.
Check out the photos and a few video ads connecting Acura with Honda’s Formula one success.