September 30, 2019 — TORRANCE, CALIF. “Less Talk, More Drive” is a high-speed, exhilarating thrill ride touting Acura’s “Beat That” competitive spirit Campaign tracks Acura’s performance roots from the legendary NSX and Integra Type R to motorsports championships and the… READ MORE →
The initial images of the Acura Type S Concept look amazing, but we feel it’s going to look even better in person, judging from walkaround video from Kelly Blue Book: “If ‘Precision Crafted Performance’ is part of your mission statement, you’d better… READ MORE →
“Inside PMC” is an all-access pass to one of the world’s most advanced manufacturing facilities and home of the second-generation Acura NSX supercar Jul 29, 2019 – TORRANCE, CALIF. In a new video released today, Acura offers a comprehensive, behind-the-scenes look into its… READ MORE →
There were a few instances in the late 80s and early 90s where the Acura brand could be seen in Formula One. While Honda enjoyed enormous success as an engine supplier for the McLaren team from 1988 to 1992, Acura… READ MORE →
Road Car vs. Race Car: Acura Pits NSX Supercar Against Racing Counterpart, the NSX GT3 Evo New video from Acura starring racer Trent Hindman highlights similarities and differences of production NSX and race-bred NSX GT3 Evo NSX and NSX GT3… READ MORE →
“We are a performance brand, we’re a performance division of Honda.” – Jon Ikeda, Acura Division General Manager What exactly is Precision Crafted Performance? The slogan was used when Acura first launched in 1986, and made a return 30 years later. This video from Tier10,… READ MORE →
Jun 6, 2018 – TORRANCE, CA. Bold campaign soundtrack featuring The Rolling Stones and Motörhead Multichannel campaign debuts in June, along with a :60 second spot during Game 3 of the NBA Finals on June 6: https://acura.us/2JdSBs9 All-new 2019 RDX SUV is… READ MORE →