Official release from Acura Media Newsroom:
Acura Launches All-New 2015 TLX Performance Luxury Sedan with Biggest Marketing Campaign in Brand History
- Acura TLX delivers “It’s that kind of thrill” in 360-degree campaign
- “My Way” anthem spot captures passion of U.S. team of engineers and designers who developed the TLX
- Bite-sized and clever creative deployed across multiple platforms for sustained launch effort through fall
Acura is launching the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.”
The Legend, sold as Acura’s flagship model from 1986 through 1995, offered luxurious appointments as well as a sense of style that has endured the test of time. In its day, Legend was the best-selling import luxury car in America. The Legend propelled Acura to become an industry frontrunner and it set a benchmark by which other brands were measured. Today, nearly two decades later, the Legends live on with a strong enthusiast following. In late July 2014, a group of Legend owners congregated in southern California to participate in the 10th annual National Acura Legend Meet (NALM). A few of these die-hard Legend fans had driven from as far away as Florida to be a part of the festivities.
Visit the links below to find out what reviewers have to say after sampling the all-new 2015 Acura TLX.
|August 4, 2014|
|2015 Acura TLX||Car and Driver - 2015 Acura TLX|
|2015 Acura TLX||Motor Trend - First Drive:2015 Acura TLX|
|2015 Acura TLX||Edmunds.com - 2015 Acura TLX Road Test|
|2015 Acura TLX||Forbes - Will the All-New 2015 TLX Solve Acura’s Sedan Woes?|
|2015 Acura TLX||AutoGuide.com - 2015 Acura TLX Review|
|2015 Acura TLX||LeftLane News - First Drive: 2015 Acura TLX [Review]|
|2015 Acura TLX||Autoblog - 2015 Acura TLX|
|2015 Acura TLX||Automobile Magazine - 2015 Acura TLX Review|
|2015 Acura TLX||SlashGear - 2015 Acura TLX first-drive: The subtle sports sedan|
|2015 Acura TLX||New York Daily News – First Drive|
|2015 Acura TLX||ExtremeTech – 2015 Acura TLX Review|
|2015 Acura TLX||Autoweek – 2015 Acura TLX first drive|
“The much anticipated Acura TLX GT powered by Honda Racing/ HPD made its debut this weekend at the Mid-Ohio Sports Car Course. The TLX was purpose built for racing, and the next evolution in HPD’s touring car program. Grab your wrenches as we go Trackside with Honda Racing HPD to find out what went into getting this spectacular machine on the track.” - Honda Racing HPD Trackside
If you consider the HP-X (Honda Pininfarina Xperimental) concept car in 1984 as the starting point of the NSX, it took Honda 6 years to turn their vision into reality. Perfection takes time, but it were those long years of development, testing, and even failures that helped to define the NSX as an engineering icon.
In this video flashback from the late ’80s, legendary Formula One World Champion Ayrton Senna takes an NSX prototype around Suzuka Circuit for testing. His direct input and collaboration with Honda engineers would eventually help to fine-tune the NSX’s driving characteristics to perfection.