Acura USA March 2012 Sales Results

Posted by  on April 3rd, 2012 No comments

Acura Advance

Official release from www.acuranews.com:

Acura Announces March 2012 Sales
TSX up 15 percent

04/03/2012 – TORRANCE, Calif.

Acura today announced March 2012 new-vehicle sales of 11,166 units, a decrease of 14.6 percent compared to March 2011 based on Daily Selling Rate* (DSR). Year-to-date sales posted 30,805 units, down 4.3 percent compared to 2011.

The TSX reported 3,355 units, up 15.1 percent and the TL 2,923 units, down 29.4 percent. Total car sales reported 6,316 units, down 13.0 percent versus March 2011. The MDX was Acura’s best selling model with 3,755 sales for the month, down 12.0 percent. Total truck sales tallied 4,850 units, a decrease of 16.6 percent.

*The Daily Selling Rate (DSR) is calculated with 28 selling days for March 2012 and 27 selling days for March 2011.
**Year-to-date sales based are on 77 days for 2012 and 75 days for 2011.

American Acura Vehicle Sales For March 2012
  Month-to-Date Year-to-Date
  March March DSR** March March DSR**
  2012 2011 % Chg. 2012 2011 % Chg.
Acura Division Total 11,166 12,611 -14.6% 30,805 31,368 -4.3%
TL 2,923 3,995 -29.4% 8,417 8,034 2.0%
TSX 3,355 2,810 15.1% 8,994 7,545 16.1%
Memo: TSX Wagon 351 388 -12.8% 932 976 -7.0%
RL 38 199 -81.6% 99 527 -81.7%
MDX 3,755 4,113 -12.0% 10,199 11,085 -10.4%
ZDX 88 197 -56.9% 198 543 -64.5%
RDX 1,007 1,297 -25.1% 2,898 3,634 -22.3%
Selling Days 28 27   77 75  
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

No CommentsFiled under: Acura News, Acura Official Releases, Acura Sales
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Acura Avengers Commercial Featuring the 2013 RDX

Posted by  on April 2nd, 2012 2 comments
Acura Avengers 2013 RDX

Acura Avengers Commercial - 2013 RDX

The 2013 Acura RDX blazes its way through a city under siege in a new tie-in commercial with Marvel’s The Avengers.

Acura first made an appearance as a vehicle of S.H.I.E.L.D. at the end credits of Iron Man 2 and had extended its campaign with scenes in Marvel’s THOR and Captain America. The 2012 Acura TL had its own feature commercial with an encounter with The Destroyer seen here.

The Avengers starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson is set to hit theatres May 4th, 2012.

See the 2013 Acura RDX heat up the screen in the commercial below and visit shieldops.com for Acura’s S.H.I.E.L.D. microsite.

[Source: Acura via YouTube]

2 CommentsFiled under: Acura News, RDX, Videos
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2013 Acura RDX Details on Acura.com

Posted by  on April 2nd, 2012 No comments
2013 Acura RDX

2013 Acura RDX on Acura.com

As of April 2nd, the all-new 2013 Acura RDX is now on sale and has been officially added to acura.com.

Head over to acura.com now to see all the photos, videos and details on the 2013 Acura RDX.

[Source: Acura]

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Acura Official Vehicle of S.H.I.E.L.D. – SHIELDops.com

Posted by  on April 2nd, 2012 1 comment

Acura S.H.I.E.L.D.

S.H.I.E.L.D. has returned in Marvel’s upcoming movie The Avengers, and they’ve brought a new fleet of high powered Acura vehicles to battle evil.

Visit SHIELDops.com to find out what these futuristic Acura models have in their arsenal and play along for a chance to win some awesome Acura/Avengers prizes.

Prizes include a 1:43 scale Acura Supercar and a “Tony Stark Experience” trip to New York.

Visit SHIELDops.com today to find out more!

[Source: Acura]

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Video: 2013 Acura RDX Reviewed

Posted by  on April 2nd, 2012 No comments
2013 Acura RDX

Driving Sports TV 2013 Acura RDX Review

 Driving Sports TV presents the first video review of 2013 Acura RDX.

“Ryan travels to the American Southwest to test the 2013 Acura RDX. This new model is significantly different than the outgoing model (from our 2011 Winter Special): the Turbo 4 has been changed out with a V6, ground clearance has been increased and the ride has been improved significantly. As equipped, the RDX we tested with Tech Package and AWD costs around $40,000.” – Driving Sports TV

See the Driving Sports TV video review below.

Click here to view the video

No CommentsFiled under: Acura Reviews, RDX, Videos
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NSX Concept in Honda Timeline Video

Posted by  on April 1st, 2012 No comments
Honda NSX Concept

NSX Concept - The Power of Dreams

Acura’s roots flow way back into Honda’s long history as a manufacturer of automobiles, motorcycles and engines. In the mid-nineties they were producing motors for bicycles, today you can find Honda engines powering ATVs, watercraft, and even jets.

A new video clip from Honda Japan shows their history with a “real” timeline of some of their past products, ending of course with their newest dream – the next generation NSX.

Have a look at the short video along with the “making of” below.

Click here to view the videos

No CommentsFiled under: Acura History, Honda News, NSX, Videos
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April 2012 Desktop Wallpaper from Acura China

Posted by  on March 30th, 2012 No comments
Acura China's 2012 RL
Acura China’s 2012 RL

Excited for the unveiling of Acura’s new flagship model on April 4th? There’s no better reminder than Acura China’s desktop wallpaper for the month of April which features the current 2012 RL.

Select a resolution(right-click on link, Save Target/Link As…): 1024×768 | 1280×1024 | 1366×768

[Source: Acura China]

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Acura Canada’s “Father and Son” Commercial

Posted by  on March 28th, 2012 2 comments
Acura Canada Commercial

Acura Canada's "Father and Son" Commercial

“When man and machine connect, the extraordinary happens.”

Acura Canada’s latest television spot pushes the brand’s philosophy of creating “synergy between man and machine” with a father teaching his son how to ride a bicycle.

It’s a calm approach that should stir some emotion, quite the contrast from the high revving adrenaline kick we got from Acura Canada’s 25th Anniversary Commercials.

Watch the video below and find out more at Acura.ca.

Click here to watch the video

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