Sporty styling, new technology and efficient powertrains are highlights
02/08/2012 – CHICAGO
Following up on its blockbuster appearance at this year’s Detroit auto show, Acura today unveiled production versions of two new vehicles at the Chicago Auto Show. A completely redesigned 2013 Acura RDX crossover sport utility vehicle and the all-new 2013 Acura ILX luxury compact sedan were shown. Both new Acura models are scheduled for launch in the Spring.
“We are excited to be launching these two new luxury models as the gateway of Acura’s revitalized product lineup,” said Jeff Conrad, vice president and general manager of Acura. “As we embark on our second 25 years as a premium luxury-performance automobile brand, we are excited about the role these two vehicles will play in welcoming a new generation of luxury car buyers to the Acura brand.”
2013 Acura ILX
The 2013 Acura ILX compact sedan is an all-new model that is positioned as the gateway into the Acura brand. The primary target customers for the new ILX are Generation Y— successful 20 and 30-somethings moving into the luxury car ranks but looking for high-value propositions in their purchases.
“First-time luxury buyers tend to place a high value on exterior styling, affordability and environmental issues, and that’s what we have created with the new Acura ILX,” said Jon Ikeda, head of the Acura Design Studio. “The strategy behind this new model is to position ILX as the first opportunity for many young buyers to enter the luxury market.”
Sleek and sporty, the ILX combines luxury, performance and efficiency. While maintaining a strong emphasis on stylish and aerodynamically efficient exterior design, the ILX features a large and airy greenhouse that provides excellent outward visibility. As a five-passenger luxury sedan, the ILX combines compact proportions with a spacious passenger interior and ample cargo space— perfect attributes for young professionals on the go.
Sunday’s Super Bowl XLVI has crowned the New York Giants as champions, but the best Super Bowl commercial of 2012 has yet to be determined. YouTube’s AdBlitz channel will play host to the friendly competition where you can watch, vote and discuss your favourite Super Bowl Ads. The most popular commercial will be featured on the YouTube home page on February 18th.
Here’s an original artist sketch of the NSX Concept from Acura’s design studio. The contrasting shades of blue and red really work well to bring out the angles and edges in this artistic portrayal of the vehicle. There’s also a hint of the interior shown, but with a limited view it’s easy to pass it off as just a filler design.
Get a more detailed look with a larger 1024×640 pixel image available by clicking here.
Will the next-generation American built NSX be branded a Honda globally? A recent NSX video from Honda Japan suggests so.
The video which was released for the NSX Concept’s debut in Japan, combines footage of the original NSX with the Gran Turismo rendered NSX Concept intro. Missing from the Concept is the signature Acura grille and Acura emblems. Instead Honda badges are now swapped in and the grille is blacked out. Oddly enough the first-generation NSX used in the first few seconds of the Concept intro is still clearly branded an Acura.
I’m not totally convinced this means the NSX will also be launched as a Honda, not that I’m against it. With Acura making some small steps in its global expansion next year, it’s hard to say where the brand will be when the NSX finally reaches production in three years. Regardless, it’s a great video tribute to the original NSX with plenty of racing clips to inspire dreams of its successor. Check out the video below.
Here is the latest web extra from Acura featuring Jerry Seinfeld and his gangland sock puppets.
I wouldn’t go searching for the latest episode of “Jersey Gangland” though, according to Jerry Seinfeld via Twitter the title was made up: “We couldn’t use “Sopranos” or “Boardwalk Empire” so we invented “Jersey Gangland.”
A French website has posted images of Honda’s European patent filing for the 2013 Acura ILX design. The black and white images in multiple angles gives a better sense of the changes we’ll see in the production ILX that is set to make its official debut February 8th at the 2012 Chicago Auto Show.
The images are far from glamorous, so it’s not too late to turn away if you want to hold out for the official press photos next week.
See the gallery below for more, or stay tuned to see the 2013 Acura ILX in all its glory next week.