Acura Celebrates 28 years as America’s Top Luxury Automotive Brand, Alphabetically

Posted by  on April 1st, 2014 No comments

1986 Acura Legend Sedan

“Official” release from Acura Media Newsroom:

04/01/2014 – TORRANCE, Calif.

Acura today celebrated an important milestone, marking 28 consecutive years as the top luxury automobile brand in America based on alphabetical ranking1.  Since its inception as the first luxury brand from a Japanese automaker, in March 1986, Acura has maintained a clear alphabetical leadership position over all other luxury brands, including Audi, BMW, Mercedes and Lexus.

“At Acura, there are many things we’re proud of, and one of those things is our alphabetic dominance.  I mean, these are the A-B-Cs of marketing, and no one does it better than Acura,” said Mike Accavitti, Senior Vice President and General Manager of Acura.  “Audi has been nipping at our heels since the beginning, and then there was that deal with Amati, which never really had a shot.  We even toyed with adding another A on the front of the name, but we’re confident that we can maintain our leadership, assuming no one comes along with Abalone or Aardvark or something like that.”

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Video: 2015 Acura TLX – It’s That Kind of Thrill

Posted by  on March 27th, 2014 No comments

2015 Acura TLX - It's That Kind of Thrill

Here are the latest 15-second spots from the 2015 Acura TLX’s “Official Vehicle of Everything Thrilling” marketing campaign.

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Gallery: Cullen Cheung’s NSX and “Baby NSX” Photo Shoot

Posted by  on March 26th, 2014 1 comment

Acura NSX and Intergra Type R

A few months ago automotive photographer Cullen Cheung brought two of Acura’s most iconic sports cars together for this gorgeous night photo shoot. Being called a “baby” version of another car usually wouldn’t be something to be proud of, unless of course you’re referring to the NSX.

See the full set on Flickr: Baby NSX x NSX or find more of Cullen’s automotive photography on Facebook.

[Source: Cullen Cheung Photos]

1 CommentFiled under: Acura Galleries, Integra, NSX
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Acura TLX GT Race Car To Debut At Detroit Grand Prix

Posted by  on March 25th, 2014 No comments

Acura TLX GT Race Car

Official release from Acura Media Newsroom:

03/25/2014 – TORRANCE, Calif.

  • Racing application for new 2015 Acura TLX
  • Will run in highly competitive GT category
  • Single-car entry for RealTime Racing and driver Peter Cunningham

Acura Motorsports today announced that the new 2015 Acura TLX GT will make its Pirelli World Challenge competition debut at the May 30-June 1 Detroit Belle Isle Grand Prix double-header race weekend.

To be campaigned by long time Acura Motorsports partner RealTime Racing, the new TLX GT will move Acura into the top category of the Pirelli World Challenge, facing competition that includes the Audi R8 LMS, Cadillac CTS-V, Chevrolet Corvette, Dodge Viper, Lamborghini Gallardo, Mercedes SLS, Nissan GTR, Porsche 911 and Ferrari 458.

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Acura Launches “Official Vehicle of Everything Thrilling” Campaign

Posted by  on March 24th, 2014 No comments

2015 Acura TLX

Official release from Acura Media Newsroom:

Acura Launches “Official Vehicle of Everything Thrilling” Marketing Campaign During March College Basketball Tournament

Acura campaign for the all-new 2015 TLX sports sedan is slated to air during online and broadcast coverage of college basketball tournament

03/24/2014 – TORRANCE, Calif.

In celebration of the 2014 college basketball tournament, Acura will debut an innovative multi-media marketing campaign featuring the all-new 2015 Acura TLX sports sedan, going on-sale this summer. The campaign titled “Official Vehicle of Everything Thrilling,” launches this month and will run extensively across ESPN digital and TV platforms, on the Bleacher Report, and during coverage of the college basketball championships.

The new Acura TLX campaign, themed around the TLX tagline “It’s that kind of thrill,” includes a broad mix of marketing activations aimed at driving conversation about the new TLX sports sedan. The campaign is designed to engage fans with exclusive opportunities to be the first to own the TLX.

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Road & Track: How Ayrton Senna made the Acura NSX exceptional

Posted by  on March 21st, 2014 No comments

Ayrton Senna

Did you notice today’s Ayrton Senna Google Doodle? The graphic honors the Brazilian Formula One Legend on what would have been his 54th birthday. Almost 20 years ago Senna suffered fatal injuries at the 1994 San Marino Grand Prix where his life was cut short at the age of 34.

Senna rose to fame piloting the Honda powered McLaren MP4 to three Formula One World Championships, and it was because of that connection, Honda engineers were able to tap into his racing expertise to help improve NSX, forever imprinting his legacy onto the car.

“In February of 1989, right around the same time the demonstration car was dropping jaws with its svelte, mid-engined looks, a gaggle of Honda engineers were waiting with polite expectation to hear a positive verdict on one of the company’s most ambitious projects ever. It was called the New Sportscar Experimental, and the engineers were confident that the newly-minted Formula 1 champion driving their creation could not fail to be impressed. The team had just completed an entire month at the Suzuka Circuit, and considered their all-aluminum machine to be as forged and honed as a katana. They were about to be disappointed.” Brendan McAleer, Road & Track

Read the rest of this feature from Road & Track: How Ayrton Senna made the Acura NSX exceptional.

[Source: Road & Track]

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Rendered: 2016 Acura Coupe

Posted by  on March 19th, 2014 6 comments

Rendered: 2016 Acura Coupe

With the NSX set to return next year I know many Acura fans have been wondering if a more affordable two-door sport coupe will soon follow. Unfortunately I don’t have the answer to that question, but I can show you my rendition of what it might look like.

While automotive renderings are not my specialty, I did attempt to use current Acura styling and incorporate aggressive features like the large air inlets, front spoiler and a strong shoulder line. The dimensions will be similar to the current BMW 4-series Coupe, as I based the proportions on a photo of that model. It would also explain why this rendering has some slight “fish-eye” distortion.

The Acura hybrid badge signifies that yes, it will have Sport Hybrid SH-AWD. And heck since this is my rendering I’ve also decided it will get a turbocharged V6 engine.

[Source: Acura Connected]

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2015 Acura TLX to Debut at the 2014 New York International Auto Show

Posted by  on March 19th, 2014 1 comment

2015 Acura TLX

Official release from Acura Media Newsroom:

TLX to deliver higher levels of luxury refinement and sports-sedan athleticism with thrilling performance

03/19/2014 – TORRANCE, Calif.

The production Acura TLX performance-luxury sedan will make its world debut at the 2014 New York International Auto Show. Designed to compete in the midsize luxury segment, the 2015 Acura TLX will deliver higher levels of luxury refinement and sports-sedan athleticism with exhilarating performance enhanced by next-generation Acura powertrain and dynamic-handling technologies.

The 2015 TLX will offer two advanced new powertrains – a 2.4-liter 16-valve, direct-injected i-VTEC® 4-cylinder engine mated to an all-new 8-speed dual-clutch transmission with torque converter; and a 3.5-liter 24-valve direct-injected i-VTEC V-6 mated to a new 9-speed automatic transmission.

Two-wheel-drive models, available with either the 2.4- or 3.5-liter powerplants, will utilize the next-generation of Acura Precision All-Wheel Steer™ (P-AWS™) technology with independent left and right rear-wheel toe angle control. The TLX SH-AWD™, available exclusively with the 3.5-liter powerplant, will employ a next-generation Super-Handling All Wheel Drive™ system that is 25-percent lighter and incorporates new torque-vectoring control logic.

The TLX was designed to deliver vault-like quietness in all driving conditions, with major improvements in noise reduction through enhancements to body stiffness, body sealing and sound insulation, and the application of electronic Active Noise Control. The TLX will be available with Acura’s most advanced safety and driver-assistive technologies including Collision Mitigation Braking System™ (CMBS™), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow and Blind Spot Indicator (BSI).

The Acura press conference is scheduled for 1:50 p.m. (EST) on April 16, 2014 inside the Jacob Javits Convention Center. The conference can also be viewed live on www.youtube.com/acura. For members of the media, press materials and photography will be posted at www.acuranews.com immediately following the press conference.

[Source: Acura]

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